Media Studies Review

What theorists say about their theory and how It relates to mass media – only 1 theorist Flag Two basic elements In any mass communication Channel Is way by which message goes from sender to receiver Noise Interferes with the channel static out of range, Interference etc. This kind of communication Is almost never one way Feedback goes back to sender – positive or negative Profit motivates all mass communication Problem is: Noise is more than static though – there is competition, resistant Feedback isn't really passive like she saysCan be adapted, ignored, changed, sabotage it, undermine it Mclean – how his theory explains mass media Defines a medium In the broadest possible way Something In the middle, connects one thing to another It extends our senses Ex writing on the board Im extending my words to a visual thing The message has an impact regardless, the message defines itself Fundamental undermined thing is the way I present a message not what I say Q uestionable Structures imposed by the medium define the message Way we send, receive, interact, creates the rules Sometimes medium actually creates the content Ex. Loophole to ask if mom wants milk, wouldn't do that if we had to go to a payphone Because medium extends our senses and controls what's being broadcasted, said or done – medium changes us b/c we have phones, we behave differently that those without telephones we aren't aware of the process we become subject to anything It does to us – we become pawns of technology Unaware b/c we don't see the process Like Mclean does Even if we are aware of it, doesn't mean we'll react to it Criticism Instrumentalist – too much emphasis on one element Says technology is the only thing that mattersOpacity – difficult to understand him Berger Totally different, practical and hands on theorist He uses textual analysis to break down what is going on in the message Need to look at the message itself Even in a given medium we make decisions on what we watch/interact with and what we don't That shows there Is a deference Even though we're exposed to the same thing repeatedly, we see things differently each time Suggests threes something complex about the way we understand things 4 functions of text Checking the weather Objective – creating one's own reality Cartoons, any invented and artificial view of the worldExpressive – the artist's moods, the individual feelings Mimetic – imitates real life Convention vs.. Invention Fit the mold and don't do anything different vs.. Creating something new and original Reinforcing vs.. Hellenizing 8 things for analysis Marx Capital explained society Everything came down to labor and how much it was worth Had to be an industrial society of 3 classes: Capitalists – greedy, demand more money and push middle class to lower class Bourgeoisie Proletarians – going to be pushed farther down because of false consciousness (buying thi ngs they wanton) Commodity fetishism – need unnecessary things – peps proletariat falsely conscious Religion is used to deceive and keep them marching to the capitals How does it relate to Mass Media What is used to create the false consciousness by the Capitalists Fits in with Bias – it's all related to profit Use mass media to profit because they own the big companies and advertise their products for commodity fetishism Mass Media exception – the internet and social media – where capital messages might not be completely controlled; in marks time handing out pamphlets to get messages across Broodier Agreed with Marx but didn't think economic capital was the only factory Believed in hemolytic capital – culture capital, social capital, prestige, education.

Of Men And Mice †Is loneliness mans greatest enemy? Essay

Loneliness is a state of being alone in sadness, resulting from being forsaken or abandoned. As I understand it, loneliness is when a person has no one to talk to, no one to confide in, nor anyone to keep companionship with. Loneliness also makes a person slip into a desolate state, which they try to conceal under a tough image, and is an emotion even the strongest cannot avoid. In his novel, Of Mice and Men, John Steinbeck deals with loneliness by looking for comfort in a friend, but settling for the attentive ear of a stranger. Although they seem at ease and friendly on the surface, a deep sense of loneliness lingers in the hearts of Crooks, George, and Curley’s wife, to which they are desperate to find an escape from to cope with their seclusion from the rest of society. Crooks, a lively, sharp-witted, black stablehand, who takes his name from his crooked back, leads a lonely life. He lives according to the rule that no black man is allowed to enter a white man’s home. Crooks’ loneliness is a result of rejection from everyone else on the ranch. He is forced to live alone in a barn, where he lives his life in isolation because of his colour, which was an issue in those days. When Lennie visits him in the room, Crooks’ reactions reveal the fact that he is lonely. As a black man with a physical handicap, Crooks is forced to live on the border of ranch life. He is not even allowed to enter the white men’s bunkhouse, or join them in a game of cards. His resentment typically comes out through his bitter, sad, and touching vulnerability, as he tells Lennie: †¦A guy needs somebody–to be near him. A guy goes nuts if he ain’t got nobody. Don’t make no difference who the guy is, long’s he’s with you. †¦I tell ya a guy gets too lonely an’ he gets sick. (Steinbeck 72-73) Crooks’ openness of his inner self, and his ability to speak his heart’s desire to a stranger illustrates how lonely he gets, and admits that it results in sickness. Furthermore, as bitter as he is about his exclusion from other men, Crooks is grateful for Lennie’s company, and when Candy enters Crook’s room, it becomes difficult for him to conceal his pleasure with anger. The only relationship he can find is with his books. When Lennie talks about his dream farm, Crooks hesitantly asks Lennie an alternative for  him to escape his loneliness, â€Å"‘†¦If you†¦guys would want a hand to work for nothing–just his keep, why I’d come an’ lend a hand'† (Steinbeck 76). Crooks’ desperation to get out of his lonely spell prompts him to make such a drastic, but shy, suggestion. Crooks becomes so desperate for a relationship that he offers his services to George and Lennie for free, just to escape his loneliness. Crooks is not successful in overcoming his loneliness because Lennie dies in a matter of days, and no white man in his right mind would care to step foot in Crooks’ humble abode. George, a short-tempered but loving and devoted friend, is lost in loneliness. At the beginning of the novel, George reveals his thoughts on loneliness in a story that he narrates about Lennie, himself, on a farm: Guys like us, that work on ranches, are the loneliest guys in the world. They got no family. They don’t belong no place†¦. With us it ain’t like that. We got a future. We got somebody to talk to that gives a damn about us. We don’t have to sit in no bar room blowin’ in our jack jus’ because we got no place else to go. If them other guys gets in jail they can rot for all anybody gives a damn. But not us. (Steinbeck 13-14) George realizes that loneliness attributes too much of his sufferings. George’s rough attitude to conceal his loneliness and to admit to suffering from profound loneliness is revealed when he reminds Lennie that the life of a ranch-hand is among the loneliest of lives. Migrant workers, like George, rarely have anyone to look to for companionship. To overcome his loneliness, George not only befriends Lennie, but he seems to find companionship with his co-workers as well. He eagerly accepts the invitation to go into town with ‘the boys’, leaving Lennie alone in the barn with the animals. Towards the end of the novel, George feels an even greater sense of loneliness and guilt before he kills Lennie. Instead of being angry and reprimanding him, George, overcome by his forthcoming loneliness, responds to Lennie’s running away to the caves, â€Å"No †¦ I want you to stay here with me† (Steinbeck 104). The wave of nostalgia and loneliness that engulfs George is so overwhelming, that he shoots Lennie instantly. In this way, George is not successful of overcoming his loneliness because he would mourn for the loss of his friend  for a long time, leading him to feel even more guilty and lonely. Curley’s wife, who walks the ranch as a temptress, hides a deep sense of loneliness behind the â€Å"tramp,† â€Å"tart,† and â€Å"bitch† masks that she puts on. For a young lady to wed at an early age, and then be left alone at home, would send one in a deep state of loneliness or depression. She is married to a man that gives her little attention and none of his time. Curley’s wife’s ‘mask’ of a prostitute hides the vulnerability, dissatisfaction, and loneliness in her life. Her first outburst in Crooks’ room tears down a wall of her image: –Sat’iday night. Ever’body out doin’ som’pin’. Ever’body! An’ what am I doin’? Standin’ here talkin’ to a bunch of bindle stiffs–a nigger an’ a dum-dum and a lousy ol’ sheep–an’ likin’ it because they ain’t nobody else. (Steinbeck 78). Being the only woman on the ranch, Curley’s wife does not have another person to talk to who could emphasize with her. She has no friends, no future, no respect; she does not even deserve a name! Desperate to satisfy her need for belonging and love, she turns to strangers such as Lennie, Crooks, and Candy. Before her death, Curley’s wife reveals a lot about herself to Lennie, the only person that she feels she can talk to. She hints at her loneliness when she says, â€Å"Seems like they ain’t none of them cares how I gotta live,† (Steinbeck 88). Her aggravation and frustration about being lonely is being released, and she may be free, in a way, because she has finally released most of her innermost feelings and emotions before her death. She is successful in getting a person like Lennie to talk to and confide in, but it works out to her misfortune that she has to be mercilessly killed by his hands. All three of the characters share the despair of wanting to change the way they are and attain a victory over their loneliness. Crook’s loneliness is hidden by his character, but eventually comes to surface while talking to Lennie. George’s loneliness is hidden by his rough attitude, which seems to disappear when narrating the story of the farm to Lennie. Curley’s wife’s loneliness is covered behind the mask of a portrayed prostitute, but the mask falls off during her conversations with strangers, including Lennie. I  think John Steinbeck’s message about loneliness and people’s attempts to overcome loneliness in the novel is to reveal to us the nature of human’s true existence. One cannot escape from being lonely, and the characters’ attempts to overcome their loneliness is to seek the desire and comfort of a friend, but settle for the attentive ear of a stranger. I feel that Steinbeck is not completely successful in delivering his message across because for a full realization, one has to dig deep into the story, as well as place themselves in the shoes of a character to emphasize with, as well as relate to them and perceive their misery.

Barbados

Barbados is a small country located in the Caribbean Sea. The capital is Bridgetown with a population of about 8,789. The head of state of Barbados is Queen Elizabeth II and she is represented by General Dame Nita Barrow. The total population of the country is around 252,000. The main language is English and the predominant religion is Christianity. Their date of independence was November 30, 1966. Plagiarism Detection >Barbados is the eastern most Caribbean Island. It is about 200 miles North-North East of Trinidad and about 100 miles East- South East of St. Lucia. It is the second smallest country in the Western Hemisphere. The major urban centers in the area include Bridgetown, Speightstown, Oistins, and Holetown. The land is mainly flat except for a series of ridges that rise up to about 1,000 feet and then falling towards the sea.The climate of the region consists of tropical temperatures influenced by the Northeast trade winds. The average annual temperature is approximately 77 degrees Fahrenheit. The daily temperatures rarely get above 90 degrees Fahrenheit. The dry season is cool, while the wet season is slightly warmer. The main rains come during the months of July, August, September, October, and November. The annual average rainfall is 40 inches in the coastal areas and 90 inches in the central areas.The net migration into Barbados is 4.82 per 1000. The annual growth rate is 0.4%, which is one of the lowest in the world. The annual birthrate is 15.45 per 1000, and the annual deathrate is 8.27 per 1000. Barbados ranks fourth in the World in population density with the overall density being 1526 per square mile. The whole island is inhabited, leaving no sparsely populated areas. The main race is Negro, which is about 92% of the population. The remainder of the population is consists of Whites (3.8%), Mulattoes (3.8%), and East Indians (0.4%). About 70% of the population is Anglican. The other 30% belong to various denominations such as Moravian, Method ist, and Roman Catholic.Barbados was once under British control from 1624. Its House of Assembly, which began in 1639, is the third oldest legislative body in the Western Hemisphere. By the time Britain left in 1966, the island was completely English in culture. The British influence is still seen today in quaint pubs, cricket games on the village greens, and in the common law.Barbados government is British Parliament. The queen is the head of state and she is represented by the governor general. The governor general appoints an advisory council. The executive authority is the Prime Minister who is Owen Seymour Arthur which came into power on September 6, 1994. The Deputy Prime Minister is Billie Miller who also came into power on September 6, 1994. The democratic government works well in the country. They have had three general elections and one smooth transfer of power from the Democratic Labor Party to the Barbados Labor Party. Barbados carries on trade with other Caribbean natio ns and does have diplomatic relations with Cuba. Their closest relations are with the United Stated, and the United Kingdom. Barbados joined the United Nations is 1966.The economy of Barbados is one of the 35 upper middle-income countries of the world. They have a free-market economy, but the dominant sector is private. Their economy is based on sugar and tourism, but the government has encouraged a policy of diversification in order to achieve a more stable nation. They also depend on a light manufacturing industry. Their monetary unit is the Barbados dollar. The coins are made in 1, 5, 10, and 25 cents. The paper money is made in 1, 5, 10, 20, and 100 dollar bills. One U.S. dollar is equal to 2.01 Barbados dollar (1975).About 60% of the land is cropland. The agriculture industry employs 7.4% of the labor force and contributes about 8.7% to the Gross Domestic Product. Sugarcane makes up over half the acreage. Bananas are also grown, but only on a limited scale. Sea island cotton is also grown. All of the farmers are required by regulations to plant at least 12% of their arable land with some food crop.Barbados natural resources include petroleum, fishing, and natural gas. The fishing industry employs about 2,500 people and 500 small boats. Their are no natural forests in the country. Manufacturing contributes about 11.2% to the GDP. Manufacturing and mining employ about 18.9% of the labor force. The majority of the industrial establishments are engaged in some form of sugar processing. Sugar is the principal export. The principal imports include machinery, motor vehicles, lumber, and fuels. Barbados per capita income of $9,200 makes it one of the highest standards of living of all the small island states of the Eastern Caribbean. Barbados is also one of the many transshipment points for narcotics bound for the U.S. and Europe.Some of the current issues in the country consist of the pollution of coastal waters from the waste disposal ships, soil erosion, and i llegal solid waste disposal that threatens contamination of aquifers. Barbados is also plagued with natural disasters such as hurricanes and landslides. Their hurricane season is between the months of June and October, which is the same season as the U.S. Plagiarism Detection >SourcesThe World Factbook 1995. Central Intelligence Agency. 1995. The World in Figures. Showers, Victor. 1973. Library of Congress. Encyclopedia of the Third World. Kurian, George Thomas. 1987. Library of Congress. World Christian Encyclopedia: A comparative Study of Churches and the Religions in the Modern World, AD 1900-2000. Caribbean Week. Barbados. Internet.

CULTURAL AND ETHICAL VALUES Essay Example | Topics and Well Written Essays - 750 words - 1

CULTURAL AND ETHICAL VALUES - Essay Example All rational actions carried out by men will always aim at achieving something good. There is a hierarchy to the end as the end point or purpose of some actions could lead to the beginning of a totally new action. The ends in the hierarchy might themselves vary in their value; however, the ultimate end is valued on its own measure and that which is sufficient and completely good. People might do things for the sake of achieving something else and this chain would continue, but Aristotle feels that every human being would definitely possess one supreme goal in life and all the other tasks which one undertakes would lead towards this goal. Aristotle then goes on to explain what, according to him, is the ultimate goal in human life that is over-all happiness in one’s life. The Greek word â€Å"eudaimonia† provides a close enough explanation to what Aristotle views as ultimate good. Eudaimonia stands for eternal and ever-lasting peace and happiness and whether a person has truly led a eudaimoniac life can be ascertained only after the end of one’s life. His argument for stating that ever-lasting happiness is the final goal in a human’s life is that every action performed by man is only to achieve happiness, which alone can make a man self-sufficient. Aristotle further explores the means to achieve happiness. He believes that every human possess a characteristic activity much like the animals and this activity would ultimately help one to achieve a state of eternal happiness. According to him, this characteristic activity possessed by every human is the power of reasoning, which when used in t he correct manner will help a person to achieve a happy life. It is this unique ability that distinguishes mankind from other animals and is the key that would lead each of us to our ultimate goal. In other words, he believes that the power to achieve the final goal lies within the reasoning capability of the individual and the degree to which the goal is

Wayne Gretzky Research Paper Example | Topics and Well Written Essays - 1000 words

Wayne Gretzky - Research Paper Example Their father Walter would teach Wayne (and his brothers Keith, Brent and Glen and their friends) hockey in his home’s backyard in a rink he had made. They nicknamed the rink ‘Wally Coliseum’ and here they would skate around bottles and cans, flip pucks over scattered hockey sticks to be capable of picking up the puck again while in full flight. He advised them to skate where the puck was heading and not where it had been. Wayne would go on to join a team of ten year olds at age six, and thereby starting a trend that more often saw Wayne always playing against those older than him. His first coach, Dick Martin, observed that Wayne played better than the 10 year olds did (Morrison, 1999). By the age of ten, Wayne had scored 375 goals with 139 assists in a single season during his time with the Brantford Nadrofsky Steelers. Time went by and his game grew to attract media attention and his reputation beyond his hometown. However, with his meteoric ascent came jealousy from some quarters as he was often booed during games. By 13, he had managed over 1,000 goals. As a result of growing hostilities from his hometown and the desire from his parents to see him improve even further, he was moved to Toronto where he would play his hockey (McConnell, Terry, Pocklington, and Nye, 2009). In June 12 1978, Racers’ owner Nelson Skalbania signed the 17-year old Wayne on a seven year contract. Here, he scored his first professional goal against Dave Dryden of the Edmonton Oilers in his 5th game. His second goal came in relatively quick succession, barely four seconds later. However, many were still unconvinced of his ability. At 18, critics said he was too small, wiry and slow to make it in the NHL as he was conspicuously underweight at 160 pounds (73 kilograms) compared to the year’s NHL average of 189 pounds. In the following year, Wayne Gretzky silenced his critics by breaking

Gender equity in science Essay Example | Topics and Well Written Essays - 750 words

Gender equity in science - Essay Example The exact ratio is 10:24 favoring boys. II. Discussion From the data there seems not much difference in treatment between the boys and the girls in terms of interactions with the teacher. The slight variation in the ratio of interactions to the number of students by gender does not seem to be that significant, given the small sample of tallies made, and the small class size. The tallies ratio by gender roughly corresponds to the student ratio by gender. Taking a step back we look at the literature to inform us about the nature of gender equity in science in general, and in particular, science education and the science classroom. There seems to be much focus on this subject in the literature, with some studies, for instance, finding out that gender equity in science and in the classroom in general is something that requires concrete interventions to achieve. The implication is that without intervening the natural state o affairs is that of the lack of equity along gender lines, with t he status quo tilting towards a more favorable view of males, and a less than equal treatment of the females. The foundation of the inequity is said to rest in some geographies, as cited here, on some deeply-rooted stereotypes about the superiority of boys in terms of intellectual abilities (Esiobu, 2011, pp. 244-257). The same bias and stereotypes are noted in other studies, pointing to the need for interventions such as educating teachers and students about the presence of such stereotypes and about actively going against those stereotypes in order to achieve gender equity in science education, as well as technology education. Science is to be a venue for both boys and girls in an environment where there is an active role on the part of the system to counter the stereotypes and the weight of tradition regarding the inferior treatment of females (Wokocha, 2009, pp. 51-54). The inequity meanwhile is accepted in the literature as a long-standing problem, and something that has been w restled with and minutely studied by way of finding solutions and interventions to narrow down the inequity and level out the playing field between genders in the classroom as well as in the laboratory. By laboratory here is meant life after the classroom, and in the professional science arenas where, as a rule, boys outnumber girls as well. The problem is said to be rooted in inequities to be found at every step of the process that advances students from the classroom all the way to the professional stages of the science career. Interventions at every step of the process have been crafted and tried, and documented in the literature, with heavy emphasis on inequities in the classroom. This thorough look at the inequities and the proliferation of the literature on teaching interventions point to the gravity and to the importance of the issue for the general science and education communities (Brunner, 1998, p. 120; Gerhard, 1995, p. 53). In particular, one piece of literature collates at least 192 different methods and interventions to foster classroom equity in science education along gender lines, with emphasis on many different aspects of inequity, and many different areas of the learning process where the inequity exists. These interventions are baked into the curricula for science education along different levels, and are woven into different classroom and learning activities, such as reading, research, the conduct of surveys, and other classroom-related activities. These intervent

International law extra Essay Example | Topics and Well Written Essays - 500 words

International law extra - Essay Example It was however difficult to pinpoint the location of the 48th Battalion responsible for the Tet offensive. After gathering intelligence reports, the military authorities collectively decided that the 48th Battalion was near the village of My Lai. American military authorities then planned to seek out and neutralize the 48th Battalion through the elements of the Task Force Barker. Their orders from their military officers were to clean out the area and destroy the villages. The civilians however were to be spared. When the different platoons, including Charlie Company, were deployed to the suspected area, they met no resistance, no Viet Cong, no 48th Battalion. Only Vietnamese civilians appeared to occupy the village. And for William Calley and other members of the Charlie Company, they felt it was their time to take revenge for the men they lost in combat and for the atrocities that the Viet Cong committed against them. â€Å"Soldiers shot old men sitting outside their homes, women carrying water, children searching for places to hide† (Olson & Roberts, p. 22). Not one of these Vietnamese fired back, and yet they were gunned down by the soldiers. Calley ordered his men to shoot all the civilians because their superior officers ordered them to. Some of the soldiers disobeyed the orders and others reluctantly carried out the orders. Calley was in his element. He happily pulled the trigger on every man, woman and child at the My Lai village. And in the end, Charlie Company â€Å"rounded up and killed as many as 500 unarmed women, children, and elderly Vietnamese in the hamlet of My Lai 4 in Son My, South Vietnam† (Wilkins, p. 77). Lt. Calley was court-martialed, charged with the murder of Vietnamese civilians. Four officers and nine enlisted men were also charged with murder. However, most of these charges were dropped and only a few, especially the charges against Calley, made it through to trial. Private

Critical Approaches to Human Resource Management Essay

Critical Approaches to Human Resource Management - Essay Example Over the past decade, Boxall and Purcell (2011) posit that the worker engagement levels in the US have significantly fallen. As a result, a people strategy that is effective should be devised to stimulate high levels of engagement of employees in order to gain the much sort after competitive advantage in the most dynamic business environment to ever exist globally (Woods and West, 2010). Numerous studies have been conducted by dozens of firms and researchers with respect to the value of employee engagement (Holbeche and Springett, 2003). All these studies have employed varied research methods, employee engagement measures, in addition to the extensive variety of varied measures of financial and operational performance; yet they all lead to the same conclusion, that â€Å"employee engagement or disengagement has a huge impact on the financial performance of individual organisations, and in the aggregate, a significant impact on the performance of the U.S. economy as a whole† (S chaufeli, Bakker and Salanova, 2006:703) The Role of Engagement The global economy has been experiencing significant shifts in the past decade (Woods and West, 2010). ... Despite the fact that new strategies have been devised to respond to these shifts; Harter, Schmidt and Hayes (2002) believe that it is essential that the organisation’s success alongside the high performance of workers be maintained. According to Boxall, Purcell and Wright (2007), the key strategy to implement to ensure this is to introduce processes that measure and improve the work engagement of the employees. Past research has over and over again made known that employee engagement has powerful links with a number of success factors in business organisations, for instance (Holbeche and Springett, 2003): i. Employee productivity ii. Employee efficiency/performance iii. Employee safety iv. Employee attendance and retention v. Profitability vi. Customer loyalty and retention vii. Customer service and satisfaction Economic instabilities are on and off events and the way different business organisations react to these shifts in the economy determines or rather predict if the com pany will survive or how well it will succeed (Roberts and Davenport, 2002). Many organisations tend to focus less on management of their talent as well as on engaging their employees during periods of crisis and uncertain business forecasts and instead direct their efforts towards devising strategies to reduce costs incurred via slicing of bonuses, salaries, rewards, in addition to costs involving development of employees (Attridge, 2009). Furthermore, Redman and Wilkinson (2009) report that some leaders without an eye for the future may go to an extend of thinking that employee engagement is not important since their employees are left with few or no options and as a result they will stay put in the organisation due to their need for job security. On the other hand, smart leaders with

CAD350 Kit Kat Project Fall Research Paper Example | Topics and Well Written Essays - 750 words

CAD350 Kit Kat Project Fall - Research Paper Example The sources used for secondary research were previous researches carried out on the subject brand. They included independent market watches and Kit Kat’s consumer feedback analyzed data. More information, though barely consequential, was collected from blogs and websites on Chinese confectionary markets. The secondary data seemed to suggest that Kit Kat is the leader in the market share hence must have a satisfied consumer base. This however was a noted assumption for the basis of the compilation of secondary data to help structure the interview questions of the primary research. Primary research was conducted in qualitative research which included surveys and in-depth interviews of Chinese college-age young adults of 18-24. The interview was in form of short and precise direct questions. This was a qualitative measure to ensure the questions were open ended to avoid bias. The research revealed four insights – the target group eats the bar as a small snack instead of a big eat for hunger, The large majority of them hold a positive attitude towards Kit Kat; they all know Kit Kat only from stores due to its limited advertising and promotions and they ranked Kit Kat highly in comparison to its competitors. From the research insights, we gathered that; although the bar is seen as satisfying, it really isn’t fulfilling and the apparent reason majority in the target group ate it was craving not hunger. For people who want to replenish energy and fill the hungry stomach, Kit Kat is obviously not the first choice for them. It is instead the choice people who needs to relax and take a break, Kit Kat is the perfect choice that you can enjoy anywhere at any time due to its lightness and convenient packaging. Target group hold a positive attitude towards Kit Kat because when they think of Kit Kat bars, they feel relaxed, want to get off stress and take a break with Kit Kat. However, few of them will

Gun Control In America Essay Example | Topics and Well Written Essays - 1000 words

Gun Control In America - Essay Example However, it has also been viewed that most of the people living within the country prefers keeping gun as a safety measure to avoid any such critical situations, which directly relates with the life of people (World Health Organization, 2002). Thesis Statement The main objective of this essay is to provide a valid argument regarding Gun control in America. This paper intends to describe about the implementation of gun policies within America to control the rising crime resulting from possession of gun by the common people within the country. Additionally, the paper also contains supporting statement made by many critics. Discussion In-favor The topic of gun control has been in debate amongst many critics, as it has been viewed that the crime rate resulting from possession of gun has risen to a great extent. The violence resulting from possession of firearms in the United States is considerably high, as compare to other developed countries. However, the recent increase in the crime ra te has force the government to implement new laws that restricts certain categories of individuals from possessing firearm as a safety measure. ... rior to the mass shooting on August 5, 2012, a 40 years old individual who worked with the U.S army was found entering a Sikh temple and committed a mass shooting resulting in death of 6 people and 3 critically wounded. Furthermore, it has been mentioned that one of the individual whom the offender allegedly shot several times was a police officer. Later, it was found that Wade Page the offender legally bought the guns from a registered ammunition shop located in West Allis, Wisconsin through cash payment (Krouse, 2012). Against Although, it has been observed that there exist many situations, where the use of gun has been illegally used causing harm to the general public. But in a country were crime rates are increasing at a rapid speed, it has been ascertained that people prefer keeping gun as a safety measure as it helps them to be secured in situations such as robbery, theft and rape among others. For instance, according to a survey conducted in 1993 amid 4977 families showed that 0.5% of the total number of people used gun for defensing themselves. They also stated that using gun was needed; otherwise they would have been killed by the offender. Additionally, on the basis of another survey being conducted in the year 1994, it was revealed that the people generally use gun to frighten away invaders who breaks into their houses almost 498,000 times per year. Furthermore, it has been estimated that in the year 2009, the country had a total population of 307 million people out of which almost 300 million of the civilians owned firearms within the country (Peaceful Americans against War, Violence and Gun Proliferation PAC, 2010). The aforementioned facts and figures contradict the control of arms and ammunition by the common people within U.S.A. Three to Four Pieces of

The Norton Anthology Sylvia Plath Essay Example for Free

The Norton Anthology Sylvia Plath Essay Imagery is the essence of all forms of poetry. It is what brings a poem to life it is the key to releasing all the emotions in us. Imagery develops a deeper meaning to the poem and its major themes. Plath uses a lot of images in her poem which reflect her feelings and help the reader to relate to her. The recurrences of related images are the central elements in Sylvia Plaths poetry. The poems of Daddy and Lady Lazarus both use imagery of historical people and events that took place to explain tense and painful emotions. The imagery she employs throughout both poems is intensely personal and centered around her intimate emotions. Due to this fact, this subsequently draws the attention more clearly to the themes of each poem. It is interesting to note that Daddy and Lady Lazarus were written only a fortnight apart, this may help to understand her state of mind at that time. It is conveyed through many related images in both of her poems. These specific images such as the Holocaust and her use of colour imagery effectively stress the themes of the poem which are primarily life and death. Daddy is a disturbing depiction of the father-daughter relationship- A relationship of the oppressor and the oppressed. Her fathers order and brutality is expressed in stereotypical images of a Nazi neat moustache, Mein Kempf look. In Daddy the main theme is that of death and fear. Poor and White is a stark contrast to the Black Shoe All her feeling and emotion has been sapped out by her father. The use of the colour Black represents death and negative images, it is the narrators mental and physical torture and ultimate destruction. This colour brings back the picture of her father. Strong images are used throughout this poem such as in the line Marble Heavy, a bag full of god,Frisco seal suggests the heaviness her fathers authority weighed on her throughout her life. This imagery would suggest that her father represented a threatening and domineering presence in her life. Once again, evoking the theme of fear in the poem. Plath uses the image of a vampire in Daddy to represent her husband and her father. Historically, people who were transformed into vampires became only  monsters who retained only the physical appearance of their former selves. The duality of father and husband in the poem correspond to the vampires dual identity as dead human and living monster. This image of a vampire effectively conveys the terror and intense negativity she is expressing in the poem. It is only natural that she would find an image which would link these two men in her life and using this further highlight the theme of suffering. Just like in Daddy, Sylvia Plath uses the imagery of colour Red Fire, Red Hair to denote one of her major themes. The colour Red is a fierce colour it represents life and vitality therefore it highlights the theme of Re-birth. Plath expresses her need to die in order to be re-born. Here she is confronting her pain through her poetry in an attempt to find internal peace. Images of Lazarus from the bible who was raised from the dead by Christ further highlights this theme of a revival. The theme of life and death is again apparent through her alteration from life to death to life again. The narrator has transformed psychologically in the course of her life, a transformation evident in her treatment and practice of suicide. The controversial Holocaust imagery only appears in the poems she wrote between October and November 1962 of which both Daddy and Lady Lazarus were written. It can be directly linked to the period when the Nazi Lieutenant was executed in 1962. In both poems she equates the horrors of personal suffering with the human suffering on a larger scale. The narrator utilizes a range of images of oppression which develop into horror images. Severely haunting images of the Holocaust such as Herr Doctor (figure of death) Chuffing me off like a Jew, Nazi Lampshade, the rack and the screw combined with the grotesque imagery peel off napkin skin, Full set of teeth. These disturbing images embody her turmoil and capture the essence of her desire to escape from life-which is death. The use of holocaustic imagery is intended to both shock and engage the audience, with strong associations and connotations of extreme horror and disgust. Plath uses these images as vehicles for creating an atmosphere of terror and evil and to further emphasize the theme of death. The definition of Theme is the pattern created within a literary work by the repetitive use of particular images. These images are laden with pain and the tragedy of suicide, the central tragedy of Sylvia Plath. The effect of Sylvia Plaths imagery stimulates a response from the reader. At the same time it allows the reader to draw on their own personal experience, this is the stage where the themes of a poem become clear. Plaths successful poetry can be attributed to her ability to express certain themes in such a diverse way. The theme of death is conveyed on many levels which are distinguished by the persona taking a subjective or objective view and using varied imagery to reflect what she is experiencing. Not only does the imagery in both poems develop the themes of life and death but they also can be seen to have other underlying meanings concerning the themes. After all why does Sylvia Plath concentrate on both the death and rebirth themes when clearly it is a paradox? Perhaps it suggests that maybe Sylvia Plath was as focused on living as she was absorbed by death. Nobody knows! Bibliography http://www.sylviaplath.de/ (14/01/04) http://www.sylviaplathforum.com/ (14/01/04) http://www.cla.sc.edu/ENGL/writingprograms/FirstYrEnglish/edgerton.htm (14/01/04) http://cityhonors.buffalo.k12.ny.us/city/rsrcs/eng/plasca.html (14/01/04) http://cityhonors.buffalo.k12.ny.us/city/rsrcs/eng/placady1.html (14/01/04) http://www.bbc.co.uk/dna/h2g2/A688197 (15/01/04) http://www.womenwriters.net/editorials/whitton0500.htm (18/01/04) http://lion.chadwyck.co.uk (18/01/04)

Social Psychology and the Sustainable Future Essay Example for Free

Social Psychology and the Sustainable Future Essay What has Global warming, Ozone Layer Depletion, Soil Erosion, Air Pollution, Carbon Emissions, and other environmental issues have to do with Social Psychology? One of the reasons for writing this paper, is to answer that question by showing the relationship between the environment in which we live and social psychology. I will endeavor to do this by looking at a root cause behind our ecological dilemma, as well as offering possible solutions and suggestions for social behavioral changes that each one of us could employ, as not only caring human beings, but as Christians fulfilling our God-given mandate to rule over the earth He created in the capacity of caretakers and stewards. As explained by Dr.  David G Myers in his excellent book entitled Exploring Social Psychology, the study of social psychology is a study in which social psychologists scientifically explore how we as humans think about, influence, and relate to one another [ Myers 2009 p. 1]. He goes on to quote novelist Herman Melville’s poignant observation, which states, we cannot live for ourselves alone, for our lives are connected by 1000 invisible threads [Myers 2009 p. 1]. And therein lies the root cause of our ecological problems. Because of our social orientation [being our personality psychology or psychodynamics which forms our worldview by the way weve been taught to think and act within the society in which we grew up], most people and societies, if not all, are inherently self-centered. A perfect example of this societal self-centeredness is clearly seen here in the United States of America, more so than in any other place in the world. The unrestrained, unbridled, and unprecedented consumerism and waste has sadly become this countries social norm. Generally speaking, we as humans, tend to give little thought, either intentionally or unintentionally, about how our attitude, actions, and behaviors might affect others in the society in which we live: or for that matter, the rest of the world. Because our lives are connected by 1000 invisible threads, our attitude, behavior, and actions cannot help but effect others. We are connected in many different ways, but primarily we are connected by being members of one and the same human race, sharing an earth which we all call home. Therefore, social psychology and the sustainable future of our environment are connected in the sense that as human beings, sharing the same earth, social psychologist can positively influence societies to bring about change through implementing strategies within a society through educational and other means, that would address the need for other-centeredness, as opposed to self-centeredness within our societies. This hopefully, through educational campaigns, would over time alter social norms throughout global societies, and help to positively shape our attitudes, behaviors and actions toward the environment in which we live, and encourage a more sustainable environmental future. The purpose of environmental education, is to bring social awarenessof how each individuals attitude actions and behavior, can and does have an environmental affect [whether positive or negative], not only themselves and their own environment, but on the environment of others also. So, environmentally speaking, this means that each individual person, group, society and nations environmental habits and lifestyle [which is mainly guided by the social normsof the country and the culture in which they are living], can have a global environmental impact. Social Psychology in the Sustainable Future 4 Social, psychologically formed thought processes, cause individuals and groups within a society or culture, to behave in ways that are considered normal to them, even though theyre ttitude, behavior and actions are environmentally devastating. One of the ways I can illustrate the fact of how our attitudes, behaviors, and actions [another words what we do and how we live], can and does affect others environment [even though they may be living on the other side of the world], is by looking at the worldwide issues of air pollution and its causes. Air is something that every living thing needs, as the famous 70s hit song sung by the British groupThe Hollies states, all I need is the air that I breathe. Another translation of that song humorously states I need to be able to breathe. That we need air to breathe is an axiom, a self evident truth, for without it we die. In actual fact, air is one of the reasons why Earth is the only planet within our solar system that can sustain life, and in which life can be found. Air supports life, but the air has to be clean for life to be sustained. We dont really need to be told that the air is polluted these days because we can see it. This is especially true if you happen to live in the city of Los Angeles, which for many years has been the butt of smog jokes, and recently topped the American lung Associations bad air list of most polluted cities in America [GMA news 2012]. Why is the air polluted so badly? How did it get that way? The city of Los Angeles, like many other places in the world today are to a great degree responsible for producing much of the bad air in their cities. However, bad air is now being found in cities and other places where there is no air polluting factories or industry to blame. This is because air pollution does not recognize international boundaries, and like the proverbial trapeze artists, pollution in the form of toxic emissions can and do fly through the air with the greatest of ease. Because of this, bad air has turned up in places where it did not originate; such as National Parks and wilderness areas in remote parts of the United States. This is due to the fact that one countries air polluting practices can have a dramatic effect on another countries air quality located on the other side of the world. Toxic pollutants and emissions rise from factory smokestacks, power plants, and exhaust emissions , from countries who have no clean air act and therefore are under no threat of penalty or prosecution for noncompliance. These toxic emissions, are the result of unrestrained air polluting practices by countries who show little or no interest in environmental conservation. This toxic pollution rises into the wind currents and jet-streams, which carry the poisonous air hundreds, or even thousands of miles away to another part of the world, where it then affects the air quality of the place where it settles, creating health hazards and pollution within that cities population and location. So, the irresponsible polluting behavior and actions of one group/country, can have a drastic negative effect on another person/s, group/s, country/or countries, causing them to suffer debilitating health hazard consequences for which they were not responsible in creating. So you see in this one small illustration, how another person/s, group/s, or even other countries irresponsible attitude, actions, and behavior toward environmental conservation issues, can inadvertently and negatively affect another person/s, group/s, or even a whole countrys populations health and well being. Many first world countries have environmental laws that heavily penalize companies for noncompliance, and therefore helps to limits air pollution to varying degrees. Yet there are more countries who dont have any environmental laws, restrictions, or boundaries in place, and who Social Psychology in the Sustainable Future 6 do not recognize or practice environmental conservation. And so these developing countries by their who cares, its business as usual attitude and behavior, become one of the major contributors of bad air on a global scale, through their uncontrolled, unrestrained, release of toxic emissions into the atmosphere where it becomes an international traveler. However, air pollution caused by toxic emissions is only one of the environmental concerns facing humanity today. Another environmental concern, which we are being constantly reminded of through the news reports, newspapers, Internet, etc. is the issue of global warming. This is also known as climate change. Scientists use the name, or term global warming, so as to identify what types of climate change is actually happening i. e. , the planet is not getting cooler but warmer, ergo, global warming. One of the reasons they state this is happening is due to the excessive amount of a gas known as CO2. This is carbon dioxide, which is something that we, after taking in oxygen through the air, actually exhale. While CO2 is an odorless, tasteless, inert gas, it is also a byproduct of combustion, which is generally contributed to automobile emissions. However, while CO2 is a byproduct of automotive engine gasoline/diesel/natural gas combustion, it is also a byproduct of combustion associated with the burning of coal and oil to generate electricity and heat buildings. In fact, anything that burns will have CO2 as one of its emission byproducts. Because of the increase of automobiles, trucks, factories, etc. here is an excessive amount of carbon dioxide constantly being released into the atmosphere. Along with the deforestation of whole rainforests [note: trees absorb CO2 gases and convert CO2 into oxygen by the process of photosynthesis. This is one of Gods brilliant ideas for replenishing the oxygen we use. However, by cutting down all the trees in the forest, were destroying the eart hs Co2 converter], Social Psychology in the Sustainable Future 7 and the combination of other greenhouse gases , which come from agricultural and industrial sources, global warming is the result. However, there is also another detrimental effect of having too much CO2 in the air that has to do with ones respiratory health, and is known by a condition called hypoxia, or hypoxiation. [West, 1995 p. 22] This is a pathological condition in which the body as a whole, or region of the body is deprived of adequate oxygen supply. This is due to the fact that the body is deprived of oxygen because CO2 in the lungs is inhibited from being released, and so accumulates causing too much CO2 to be where oxygen needs to be, and therefore death ensues as a result. West, 1995 pp. 22]. The use of CO2 displacing oxygen is great for firefighting is actually a preferred fire extinguisher in place of chemical powder for distinguishing fires, but its no good for breathing. The world climate is changing because CO2 is in excess, and humans are the reason why it is so. So far weve looked at some causes of air pollution and how it can originate from one part of the the world and through air currents e ffect everybody globally. But in discussing social psychology in the sustainable future air pollution is only one component of many. There are many environmental concerns for a sustainable future, which also include water pollution. Just as we need clean air to survive, so also we need clean water for both drinking and food. In actual fact, it is quite possible for a person to go many days and even weeks without food, but only a few days without water. Clean water is essential for drinking as well as sustaining aquatic and marine life in our rivers and oceans. However, with the high human demand for oil, environmental catastrophes and disasters such as the Exxon-Valdez oil spilloff the coast of Alaska in 1989, and most recently the BP oil Social Psychology in the Sustainable Future 8 spill of 2010, have polluted the life-sustaining ocean waters and left a path of ecological destruction, which much like the fallout from an nuclear bomb, may take forever, if ever, to recover. Even now as I write this, were told by BP officials and their advertising campaigns, that the waters in the Gulf are back to pre-oil spill status. However, a recent study reported by Brian Williams on NBC national news states that marine life such as dolphins are seriously ill and due to health problems consistent with exposure to oil. Illness ranging from lung disease, kidney malfunctions and liver disease has been found throughout dolphin population which cause has been attributed to the ingesting of oil [NBC nightly news March 23 2012]. Basically what were being told through the million-dollar advertising campaign by BP, is not true. We are still reaping the consequences caused by the massive oil spill where oil spewed out from the ground unrestrained for months. On top of water pollution, the sea is being devastated daily by the huge nets and Longlines of commercial fishing vessels. Longline fishing is a commercial fishing technique. It uses a long line called the main line which can be up to 50 miles long, with thousands of baited hooks attached at intervals of approximately every 20 yards. Hundreds or even thousands of baited hooks can hang from a single line. Although Longliners commonly target tuna, cod, halibut, unfortunately a baited hook is not very selective and many other species are caught and killed inadvertently. This is very troublesome, especially for those animals, mammals, and fish species that are on the endangered list, i. e. The Leatherback Sea Turtle. [Seaturtles. org 2003] Can you imagine a 50 mile long fishing line with corks set at every 20 yards, or huge Social Psychology in the Sustainable Future 8 dragnets, scraping the bottom of the sea for its fish, crap, shrimp and other marine life. This is all done to fulfill the growing populations appetite for seafood. Yet he growing need for bigger harvest is only one part of this very important ecological problem. Another part is the damage that is caused by the implements used in harvesting. I have personally seen the damage to the bottom of the sea caused by the nets being used to harvest fish from along the bottom of the sea beds. These nets are called drag-nets for good reason, as they scrape the bottom of the oceans floor so that nothing escapes. As they scrape along the bottom of the sea, they drag every kind of a marine life you can imagine into the net. The ocean floor then looks like its just been plowed. Thus, these drag-nets leave behind a path of destruction in their wake, by destroying all aquatic plants, and marine life forms and the environment in which they live. Another issue that is caused by fishing trawlers using dragnets, is waste. Nets are by no means selective as anything and everything gets caught in the net. Once these nets are hauled in, much of what is caught in the nets is not used, but thrown out for reasons of either being under size, wrong variety, or in some way illegal etc. Some of the seafood is kept, and the other is thrown out to die. The fish and marine species that are caught in the nets or on the long lines as a byproduct, sea turtles, including the extremely endangered Leatherback sea turtle, various sharks, including some species which are also endangered, and also others. Seeing there is no international laws to reduce bycatch, we can expect that many more species will be added to the endangered list as part of the long-term decline, caused by these devastating fishing practices. So apart from destroying the environment which sustains our fish and marine life in our oceans, rivers and waters through pollution, waste and harvesting practices, we continued the Psychology and Sustainable Future 9 devastation by overfishing the waters to to the extent that fish that were once found in abundance 50 years ago, are now at the point of extinction and have been placed on the endangered list. Two of the fish species I would like to talk about here were, up till recently, very common. One is the Atlantic cod, and the other the Giant Bluefin Tuna. These two fish species once abundantly populated the Atlantic Ocean until the implementation of gill nets, drag nets, and now the dreaded long-lines of commercial fishing vessels. In a relatively short amount of time, the use nets and long lines have devastated the cod and tuna populations worldwide through overfishing. Even though size limits and harvesting amounts have been supposedly set by international bodies, Atlantic Cod, Bluefin Tuna, and many other fish species are under the gun, and may never recover, especially the majestic bluefin tuna, which is much coveted by sushi chefs and is considered a delicacy in Japan. Maybe it is for this reason that Japan, under the guise of supposedly abiding by the international fishing laws, have reportedly and consistently ignored the international laws for size limits and harvesting amounts. Through their longline fishing vessel fleet have continued at a ever increasing rate to catch bluefin tuna, to the point that they, could be considered to be the major contributing factor, as to why this fish species is numerically declining to a point of having to be put on the endangered fish species list. [Glover, Charles. The End of the Line. 2008]. It is a well-known fact that the Mitsubishi Corporation. Not only owns several long line ships which go out to sea for months at a time and dont come back until their freezes are all full of bluefin tuna, but is the major purchaser of bluefin tuna. As well as fishing for bluefin tuna with their own fishing vessels. They have also been known to purchase as much bluefin tuna as they Social Psychology in the Sustainable Future 10 can, from other fishing vessels. These vessels are known as Pirate Fishing Vessels, ignore international fishing laws and catch all they can in what you might call an undercover operation. These pirate fishing vessels have, within the past 10 years, come under a lot of scrutiny by the Greenpeace organization: who sail the seas searching for these pirate fishing vessels so as to catch them in the act. Of illegal fishing, netting, long lining etc. [Greenpeace. org 2011]. Although many nations, including the United States, supposedly participate as international management bodies to maintain global tuna populations, the species continues to decline at an alarming rate and are now on top of the endangered species list because its numbers have depleted to such a point that it may never be able to recover. As you can tell air and water pollution combined with overfishing is a concern of mine, mainly because I see it is preventable, but for the selfish, self-centered, all-consuming greed of people from all walks of life I could continue on for quite some time, however I must bring this article assignment to a conclusion by talking about causes of environmental damage. As much as we like to blame tornadoes and hurricanes for most of the environmental damage, the biggest cause of environmental damage is man himself. Mankind is now the number one cause of all the destruction happening on Earth. We are the major cause of environmental disasters, beginning with the industrial exploitation of the resources of the Earth, which has become especially bad since the population of the Earth has trippled in the last fifty years to a point which, even with more efficient means of distribution, there is simply not enough food to go around. Obviously the reasons for the possible future scarcity of food, water, among other things, is the wasteful lifestyles that we have become accustomed to, especially here in the United States. All you need to do is look around in any restaurant here in the United States and see the huge Social Psychology and a Sustainable Future 11 amounts of food being thrown out in the trashcan while people on the other side of the world starve. Its been noted in the book, exploring social psychology by David G Myers, that the human demand for things such as land, timber, fish, and fuels is increasingly exceeding the Earths regenerating capacity. [Myers, 2009 p. 378-379]. My point is this, with the present consumption of resources by our, wasteful habits and devastating harvesting techniques, coupled with the destined growth of population, further pollution, global warming, and environmental destruction, seem inevitable unless there is change. For the average American who lives with luxuries unknown by even royalty just a century ago, our lifestyle of unrestrained, unbridled, ever wanting more consumerism will be brought to a screeching halt unless there is change. Lets face it our wasteful lifestyles cannot continue forever. For beyond the sunny skies of comfort and convenience. Dark clouds of environmental disaster at gathering. Sciences have accredited this coming ecological, environmental disaster to increasing population and increasing consumption. [Myers, 2009 p377]. I come to this conclusion; due to my observations of the wasteful practices I see around me every day of my life here in the United States I offer this small yet effective illustration of the environmental conservation. In Australia where I was raised, we grew up with tank water. Where you rely on the rain to fill a tank that is used for your drinking water, bathing, and bathroom uses etc. Under these conditions you learn to conserve and not waste water in every way possible. One of the ways I taught my children to conserve water was not to leave the tap running when they were brushing their teeth. They were instructed to turn the tap on to wet the brush, then turn the tap off while they apply the toothpaste to the brush and brush their teeth. After they had brush their teeth, they could then turn the tap on to rinse out their mouth and clean their toothbrush. Idiosyncratic? Not really. Just letting my children learn not to waste water and to appreciate the God-given resources we have available to us.

Environmental Management System of Starbucks Coffee

Environmental Management System of Starbucks Coffee Background of the company Starbucks Coffee is the number one purveyor of coffee in the world. Starbucks Coffee is an American global coffee company and coffeehouse chain based in Seattle, Washington. Moreover, Starbucks Company is the largest coffeehouse company in the world ahead of Costa Coffee, with 20,737 stores worldwide. Howard Schultz, the Chairman and CEO of Starbucks . With what stated above, Howard is actually trying to make Starbucks a second home in our daily lives. That is why, they are trying to bring ‘family’ into the picture whereby people of all ages can come to Starbucks and enjoy themselves. Starbucks started their first store in 1971 opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet of opening Starbucks coffee store. Starbucks is now introducing a healthier option of food and drinks for children. Therefore, working parents can now enjoy their cup of coffee while doing their work without worrying about what food and drinks t heir children can consume. Furthermore, with a family concept it too can build a closer relationship between families. Introduction to the services / products of the company Starbucks is very particular about meeting all their customers’ needs. The environment of their outlet is well equipped from friendly staff, a comfy place to relax to enjoy a good cup of coffee with your loved ones and not to mention good Wi-Fi. Thus, working parents can come to Starbucks and do their work without feeling stressed out. All in all, Starbucks is the perfect place for families to dine in. In addition, Starbucks serve both hot and cold beverages, whole-bean coffee, micro-ground instant coffee, full-leaf teas and also snacks. Most Starbucks stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Since 1987, Starbucks had opened an average of two new stores every day and had been profitable as local company in early 1980s. In addition the store initially sold just coffee beans and coffee making equipment rather than the drinks they had become famous nowadays. Starbucks is also famous for having good services and serve good quality of coffee. Moreover, Starbucks also introduced the new drive-thru concept stores with consistency in kind so that customers have the option to enjoy their favorite coffee on the go, or at the store should they prefer to stretch their legs and relax. Identification of the potential environmental impacts that maybe caused by the services / products of the company. (10marks) Overall, Starbucks Coffee is recognized by many environmental associations for their endless contribution as a â€Å"Green† company. Throughout the process of growing, processing and transporting the coffee beans, Starbucks Coffee has been in support of environmentally-sound coffee growing practices and to ensure the sustainability of its product supply. Starbucks Coffee strives to reduce their environmental impact through some initiatives targeting issues like recycle, reuse, waste reduction as well as education partners and consumers. However, there are some negative environmental impacts that are caused by the services and products of Starbucks Coffee. Firstly, based on the Starbucks 2007 CSR Annual Report, each Starbucks Coffee store uses 6.78kW/h of electricity, 0.058 thermos of natural gas, and 25 gallons of water, on average, per square foot per month (Saed, 2009). The most serious environmental impact is water wastage. Recently, Starbucks Coffee is criticized by environmental experts for wasting 23.4 million liters of water per day caused by running taps at its nearly 10,000 outlets worldwide (Saed, 2009). The wastage of water is a threat to the environment and wildlife as the tap water is sourced from rivers and underground water. Since coffees are brewed and served to customers in packaging like paper cups, undoubtedly another inevitable wastage of Starbucks Coffee is its coffee cups. It is estimated that the company produces more than 2 billion paper cups per year (Mother Nature Network Holding Company, 2010). Since Starbucks Coffee uses disposable paper cups made of 10% recycled paper fiber and 90% new paper, enormous quantity of natural resources like trees, water and energy are required for the processing of the paper cups. In addition to that, the company’s paper cups are laminated with plastic resin lining, thus are unable to be recycled. After consuming their coffees, the paper cups are highly likely to end up in a landfill in which decomposing of the paper cups occurs. This will result in the release of methane gas, which is a greenhouse gas with 23 times the heat-trapping power of carbon dioxide (Saed, 2009). Emission of this greenhouse gas causes greenhouse effect which will lead to global wa rming. Although Starbucks Coffee is encouraging customers to bring in their own reusable cups and enjoy a 10% discount by doing so, more initiative is needed to motivate customers to be more environmental-friendly. The company’s environmental management system. There are five environmental management system that have been implement by Starbuck Company are building greener stores, recycling reducing waste, Starbucks recycling infrastructure, reducing waste with reusable Cups and water conservation. First Starbuck build greener stores. Starbuck is a store that having LEED ® Certified Stores. They have created environmental awareness on a global scale since from the design stage right through to construction and operations. Besides that, Starbuck also pay attention in energy conservation renewable energy, they have pay attention and committed to reducing the quantity of using energy and also supporting new, renewable solutions and prefer to use the energy in the green way. Second, recycling and reducing waste. Starbuck company said that they have 39% of their retail stores in USA AND Canada were able to offer front of store recycling and 71% of coffee were able to recycle and be a fertilizer. Starbuck also working with Paper Recovery Alliance to increase acceptance of their materials while customize their recycling program to accommodate varying regional requirements as much as possible. Besides that, in 2013 Starbuck have 80%(more than 3,200) of their stores in USA and Canada have recycled cardboard boxes and other back-of-store items. Starbuck Company also encourage their customers to find out if their packaging is recyclable in their neighbourhoods at Earth 911. Third, Starbuck recycling infrastructure. Starbuck Company proves that the cups that they are using can be accepted as a valuable raw material in a variety of recycling systems. Starbuck also working and collaboration as a member of the Foodservice Packaging Institute’s Paper Recovery Alliance and the Plastics Recovery Group to find and bring up solutions to scale and address common challenges. Fourth, reducing waste with reusable cups. Reusable cups are an important component for Starbuck Company in the waste reduction strategy. Since 1985 Starbuck rewarded customer with 5% discounts that bring their personal tumblers and 5% of the beverages made in their stores in tumblers and brought in by their customers. I felt that this is the effective way to encourage people to involve in recycling.      Lastly, water conservation. In 2008, Starbuck Company has set a goal to reduce water consumption by 25% in 2015. Since then, they have identified a number of opportunities to use this precious resource more wisely and spent the last few years testing and validating these solutions. They have cut water consumption by 21.1% through several measures, including the use of efficient fixtures and equipment that actively monitors consumption to identify spikes in water usage and taking action and upgrading the water filtration systems in their stores to take care and protect about the cleanness of river and streams. Starbuck Company have also dominate water extends to water consumption, protection and serving clean water in coffee-growing communities. Through C.A.F.E. Practices and the resources, Agronomists of Starbuck Company have provide coffee farmers at their six farmer support centers around the world, Starbuck Company help increase their yield and quality, while still reducing the water usage for coffee processing and ensuring workers have access clean drinking water to provide customers a good and clean coffee. What are Starbuck doing now are managing water that can be seen â€Å"going down the drain† provides one set of challenges, but much of their water footprint happens behind the scenes. Leaks can develop below floors, outside in sprinkler systems, even in toilets. To combat these invisible enemy, Starbucks Energy and Resource Conservation team uses advanced analytics to identify stores that are using excessive amounts of water. Facilities experts will visit the stores that are using excessive amounts of water to diagnose and rectify aberrant. This practice has relief in excessive water use. The company objectives whether it complies with SMART approach in EMS. The Starbucks Company has complied with SMART approach in EMS. The company has specific target to address, measurable target with showing percentage, achievable target, realistic with showing how they achieve the target, and time-bound. The Starbucks Company is searching the ways to reduce environmental footprint, tackle climate change and stimulate others to do the same. The company have specific target to achieve their objectives such as reducing and recycling waste, energy conservation, water conservation, and building greener stores. For the specific target of reducing and recycling waste, the Starbucks Company has a measurable plan that to have recycling available in all of their stores and serve 5% of beverages in reusable cups by 2015. The target is achievable and realistic because the Starbucks Company offered a 10-cent discount for customer in order to encourage customers to use reusable tumblers or mugs for their beverage in the US and Canada. Furthermore, the customers who drink hot beverage in store are served with ceramic mugs. Besides, cardboard boxes, milk jugs, syrup bottles, and coffee grounds which can be found behind the counter are sent to recycling services but recycling success depends on the obtainability of commercial recycling services where the store is located. Another specific target is energy conservation, time-bound is year 2015, the Starbucks Company has measurable target that commit to reduce 25% of energy consumption and to cover 100% electricity consumption with renewable energy. The target is achievable and realistic because the company has made substantial progress in developing and understanding new approaches to reduce energy consumption in the last few years and continue to find additional renewable solutions. Furthermore, the specific target of water conservation, the Starbucks Company commit to reduce 25% water usage in all their stores by 2015. The target is achievable and realistic because the company has changed continuous streams of water to manual faucets, and clean blender jugs using a blast of higher pressure water instead of open tap. Besides, the company also plans to install efficient water fixtures, such as toilets, spray heads used to rinse dishes, and low-flow faucets in new stores. Alternative ways to improve environmental performance of the company beside the approach stated in company policy. Recycling and reducing waste About the cup being used, there are many ways to reduce the cup waste through encourage customer to use ceramic mug. Offer discount for using ceramic mug and their own cup instead of only their Starbuck brand cup. When staff giving order, may ask customer for using ceramic mug if they are having their coffee in the shop. Use ceramic mug also for customers when request for water, reduce the use of paper and plastic cup possible. In addition, customer environmental awareness is important too, not provide paper tissue in self-counter which customer use extravagance, is only provided one to two tissue for them when purchasing one drink. Energy conservation Energy play an important role in a coffee shop, from roasting coffee to the whole shop, it use energy. However to reduce the use of energy is difficulty, even the LED lighting was installed, but it just reduce not much percent. There is a way to reduce one of the use of energy which is HVAC system: heating, ventilation, cooling. It could consider landscaping the outdoor environment, put some comfortable furniture at outdoor, have a cover and more plant to make it a cool place and good ventilation. If customer prefer have drink at outside rather than indoor, thus it could save more facilities provided. Water conservation Water is everything for the Starbuck’s business, from the making beverages until the cleaning job, all about the water. A small wisdom of life for cleaning, we can use the water in a useful way which use more than one. For example, use the water to flush toilet after wash the vegetables and fruits, and after mop the indoor would use the water to flush the outdoor. Moreover, there are many save water technique offer in the market. In the market, there is a save water toilet which only flush 1.5 liter water once instead of normal 3 liter water, it save 50% of water in normal toilet use. In order to save water, sensory faucet would also consider to use for customer and staff, it will come out right amount water for wash hand. Tackling climate change Currently Starbucks’s coffee-growing communities in Sumatra, Indonesia, and Chiapas, Mexico, however there are many Starbucks store in different countries. In other means, there is a high cost for transfer the coffee bean to each country which only from certain coffee-growing communities, it also consume a lot of fuel. Fuel is precious naturals mineral, one day there will be exhausted. There is a way to reduce the use of fuel which is develop more coffee-growing communities in different countries so that coffee bean can get in local and not transfer from other place, it also benefit to reduce cost of the beverage. References Mother Nature Network Holding Company (2010). Starbucks and the Environment. Retrieved on November 22, 2014 from: http://www.mnn.com/money/sustainable-business-practices/stories/starbucks-and-the-environment Saed, T. (2009). The Impact of One Cup of Starbucks Coffee. Retrieved on November 22, 2014 from: http://globalcitizens.pbworks.com/w/page/9036435/The%20Impact%20of%20One%20Cup%20of%20Starbucks%20Coffee Taylor,B. Kelly,J. (2013)Global Responsibility Report Goals Progress 2013. Retrieved from http://www.starbucks.com/responsibility/global-report. Starbucks Corporation. (2014). Environmental Stewardship. Retrieved from http://www.starbucks.com.my/responsibility/environment.

Essay --

STATEMENT OF PURPOSE This account mainly focuses in brief on my intention, aspiration and objectives of why I want to get admitted in MS under the department of Economics, especially in South Dakota State University, as most the people of a developing country like Bangladesh, are afflicted with poverty, ignorance and lack of economic management that are like a rift in the lute in our social, economic and political arena. These problems always haunt me and my thoughts like Pluto in the deathbed. I want to contribute in a widespread way in these zones that will have far-reaching effect on the development, growth and advancement in our poverty-stricken society. For making up my dream fruitful and pragmatic, I am in a crying need for acquiring more knowledge and understanding in Economics to bring about a radical change in economic management and development. To me South Dakota State University is unique in the sense that, here Master of Science in Economics focuses on relevant topics on economics and also encompasses rigorous study in economic theory, agricultural and resources economics, research methods, quantitative techniques etc. which are essential to make my foundation stronger enough to imply this knowledge on emerging economic issues. The department of Economics offers courses with theoretical analysis and real world application and also work on a broad range of issues, such as Personnel and Labor Relations, Farming and Food Systems Economics, Economic Development, Economics of the International Sector which fit with my area of interest. By getting an opportunity of doing course work and carrying out research on my preferred area I am confident of building up myself befitting for higher studies as well as for contributing t... .... By involving myself in this project work, I enriched my knowledge on the impact of energy subsidy in Bangladesh. The probability of worsening the economic growth due to giving subsidy on that particular sector was our finding. As I am in persuasion for master degree, I have come to know about the South Dakota State University by searching in internet. I firmly believe that the chance to do my master degree in this university will be the turning move towards accomplishing my desired goal. I am confident of not only upholding the academic excellence and dignity of the institution but also make remarkable contribution. I believe that I will be able to contribute considerably to the research in your university. I also believe the education from your institution and other opportunities that come to my way will facilitate me obtaining my objectives. Thank you.

Kenneth OReillys Racial Matters Essay -- Social Justice Race Essays

Kenneth O'Reilly's Racial Matters In his book Racial Matters, Kenneth O’Reilly presented the facts as he sees them, with little interpretation. He delivered a sharp historical account of the unconstitutional methods the Federal Bureau of Investigation used to weaken and destroy what it labeled to be subversive groups in defense of its ideal of America. O’Reilly saw the role J. Edgar Hoover played to be essential to the manner in which the FBI illegally refused to protect Black lives and persecute Black organizations during the civil rights movement. The events described in Racial Matters, could be prevented in the future, if people became more aware of the involvement their own government had in the systematic destruction of the civil rights movement, and do not let it happen again. People must evaluate who they elect to office with more care, and hold them responsible for their actions. It is nearly unbelievable how easily Kennedy, Johnson, and Nixon became pawns for Hoover’s White supremacist agenda. Our elected officials must be held to higher moral standards, and m... Kenneth O'Reilly's Racial Matters Essay -- Social Justice Race Essays Kenneth O'Reilly's Racial Matters In his book Racial Matters, Kenneth O’Reilly presented the facts as he sees them, with little interpretation. He delivered a sharp historical account of the unconstitutional methods the Federal Bureau of Investigation used to weaken and destroy what it labeled to be subversive groups in defense of its ideal of America. O’Reilly saw the role J. Edgar Hoover played to be essential to the manner in which the FBI illegally refused to protect Black lives and persecute Black organizations during the civil rights movement. The events described in Racial Matters, could be prevented in the future, if people became more aware of the involvement their own government had in the systematic destruction of the civil rights movement, and do not let it happen again. People must evaluate who they elect to office with more care, and hold them responsible for their actions. It is nearly unbelievable how easily Kennedy, Johnson, and Nixon became pawns for Hoover’s White supremacist agenda. Our elected officials must be held to higher moral standards, and m...

Comparing the American Dream of The Great Gatsby and Tender is the Nigh

  Ã‚   When the first settlers came to America many years ago, they found freedom and opportunity.   With hard work and determination an average man or woman could be prosperous.   This concept was not only revolutionary in theory, but has proven to be true for many successful individuals. This idea has come to be known as the American Dream. Its foundation was based on good ethics; however, with the passing of time it has become distorted.   The American Dream no longer stands for equal opportunity and hard work; it involves wealth, false happiness, materialistic possessions and high social status.   Individuals who have achieved the materialistic American Dream give the appearance of perfection.   However, for many, their lives are not as ideal as what they seem.   Issues such as sexual abuse, mental illness, alcoholism, adultery, greed and restlessness, affect the lives of even those who appear to live the American Dream.   In F. Scott Fitzgerald?s novels, The Grea t Gatsby and Tender is the Night, the characters Daisy Buchanan and Nicole Diver give the appearance of a charmed existence, but it is in fact flawed. Their apparently perfect but actually flawed lives are shown in their childhood, their marriages, their adult lives and their past relationships.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Daisy Buchanan was raised in a wealthy American family, and had the appearance of a perfect upbringing.   In reality, Daisy did live a ? white? (The Great Gatsby 20) childhood, pure and innocent.   In fact, her childhood was so ideal that even her friend, Jordan Baker commented, The largest of the banners and the largest of the lawns belonged to Daisy Fay?s house.   She was just eighteen, two years older than me [Jordan], and by far the most popular of all the young gir... ... what novel to look up.   Also, page number does not need the (p.). 3.  Ã‚  Ã‚  Ã‚  Ã‚   If you are using a quote four lines or longer, the quote should be separated from your text by indenting each line of the quote. The quote then does not need quotation marks. The indentation is enough to signal a quote. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Your thesis statement should be more detailed.   List exactly what you are going to discuss within your paper.   You have paragraphs concerning, Nicole and Daisy?s childhood, their marriage, their adult life and their past relationships.   All of these should be included in your thesis statement.   Their apparently perfect but actually flawed lives are shown in their childhood, their marriages, their adult lives and their past relationships.   This way, your reader will know what to expect from your paper.   Overall you have a strong paper that is well organized.   

Manage own performance

Explain the systems and procedures and codes of practice relevant to your personal work role: 1. 2 Why is it important to plan work and be accountable to others? It is important to plan your work and be accountable to others to enable you and your organization progress. This helps to determine work objectives, It allows you to know what results are possible and what the best path to the desired outcome should be.Being accountable to others can bring a sense of ownership to the process by making you now that others are counting on you to perform a task and deliver results. It can also help keep you on track. 1. 3 / 1. 4 Explain the purpose and benefits of agreeing realistic targets for work and who would you agree these with? Purpose: The purpose for agreeing realistic targets for work is to keep everyone on task and focused on accomplishing a target that Is possible, not out of reach.This way, everyone can contribute effectively and reach targets efficiently Instead of struggling and going off track. Benefits: Having a target shows you the path that you want to take, you can then Greer on the most effective way to achieve the target and also create a plan that will give you a time scale of things to be done. This brings fast and reliable compliance to the tasks at hand. Who with and how? Compromising with my manager, we discuss some realistic/ achievable targets that I will be able to achieve and create a plan to show the most effective ways to achieve the targets. . 5 Describe the ways which you plan work to meet agreed targets: First of all It Is important to look at how much time you have to complete the agreed targets. Then he next step would be breaking the target down in to parts, this will then give you a much clearer idea of what you can do to complete the target. You can then give yourself deadlines to complete each part of the target, instead of trying to do everything at once. You need to make sure you put the most Important and time any problems tha t occur along the way, you will have time to solve them. . 6 Explain the purpose of keeping other people informed about progress: The purpose of keeping other people informed within your organization is so that everybody is aware of the progression towards the targets that have been set. Also keeping people informed of your progress eliminates the confusion of the same thing being done more than once. 1. 7 Explain the purpose and benefits of letting other people know if work plans need to be changed: People need to be made aware of any changes as soon as possible so that they can also change what they are doing.It also makes them feel involved in what's going on, they might also give you feedback whether they agree with new changes or not. 1. 8 / 1. 9 Describe the types of problems you may encounter during work and who would you go to for help and why? Equipment Breaking – I would inform the person that is in charge of ordering the equipment. Also I would inform my manager. O ther employees being absent – I may be asked to do extra hours or a Job that is out of my comfort zone. I would talk to my manager about anything I am unsure on or that I can't do.People not giving me enough information – If I am doing a particular Job and I have not been given enough information to complete the task, I would then ask questions about things that I am unsure on. Colleagues or clients asking me questions that I don't know the answer to – If I don't now the answer then I would try and point them in the direction of someone who does know the answer. 1. 10 Why is it important to recognize and learn from your mistakes? Firstly of all it is important to own to the mistakes that you have made, instead of trying to shift the blame onto someone else or denying that you are at fault.Once the mistake you have made has recognized, you can then start to look at ways to prevent this from happening again. Wars you can do this are; taking extra training if you t hink it is required, asking another member of the team, for example your manager, or Just sing your own initiative your own work and how would you set these? Purpose & benefits: It is important to set high standards for my work because then it will help me to do the best I can and help me to be recognized at work in a positive way. Also at the same time I am setting myself a challenge rather than keeping to standards that can already achieve.How would you set these? To set myself new high standards for my work, I would first look at areas of my work which I am able to do comfortably and with ease, then I would see what I could do to improve the standards even more. . 3 / 2. 4 What is the purpose and benefits for taking on new challenges should they arise and why is it important to be able to adapt to change? Purpose & benefit: Organization have to change from time to time to keep up with other competitors and also keep in tune with new technology that may become available over the y ears.Why is it important: It is important to take on new challenges and be able to adapt to change because this will show my employer that I am capable and a strong part of the organization. It will also help improve and learn new skills along the way. 2. / 2. 6 Why is it important to treat others with respect, honesty and consideration and how do you use this in your workplace? Why: It is important to treat others with respect and to be honest because It creates a good working environment in the work place, which will effect the happiness of others in the work place.This is also makes the team look good as a whole. How: Being honest and treating my colleagues with respect will build a strong, trustworthy relationship which you can only benefit from. 2. 7 Describe the types of behavior at work that show honesty, respect and inconsideration and explain those that don't: Types of good behavior that show honesty, respect and consideration are: Types of poor or bad behavior that show di shonesty, no respect and lack factorizations are: Taking the blame for your own actions, if you have made a mistake.Not asking questions when you encounter a problem and you don't know what to do. Not interrupting someone when they speak to you. Not taking the blame when you are at fault. No being bothering to help Having a positive attitude towards work. Being a bad team player Being trustworthy Being disrespectful

Accountant’s Role in Project Feasibility Essay

Many new enters which develop passed countless feasibleness and viability appraisal studies relieve superstar and only(a)self been sunk by unexpected scourts such(prenominal) as flood. fire, burglary, changes in legislation, plague, demographic shifts, an softness recruit and/or keep qualified staff, the unsuccessful person of a major customer, seasonal influenceer demands, health sc ars, product recalls due to vile quality, withdrawal of financial support, weather, new engineering and poor management to list yet a few. Many plans of course fecal matter pass feasibility tests and studies and be brought bend by sheer incompetence or downright dishonesty. A key component part in any feasibility cultivation must be ensuring that you are dealing with correct facts, correct assumptions and up to ascertain financial info. Al ab bulge let bulge out daily, Tanzanian Newspapers Larry tumid reports of new manufacturing ventures soon to be launched by individual or by local anaesthetic groups.Perhaps, tomorrow a state government activity exit be telling us how college industries go out stem the flow of youths from rural to urban areas. From the headlines alone Tanzanians mess non escape the hint that the rest holds great promise for rare economic and social progress. But these expectations depart be fulfilled only if most of the compass point projects survive their early lives. Besides, not all those new projects will be completed. Some that stir completed will not prove profitable and whitethorn soon close down. harmonise to Nwoko (198834) summits that in simple terms one occasion for which new projects whitethorn not be completed nevertheless have to be abandoned or profitable ventures may get choked up by controllable environmental factors and circumstance is that fitting feasibility abridgment was not conducted forward take glowering of project. gibe to Ume 9197710).. utter that proposals schemes or projects for social, en vironmental and economic ontogenesis demand feasibility and viability appraisal.See much(prenominal)Manifest Destiny essayIn fact the two fundamental questions which feasibility and viability appraisal cipherk to answer are inevitable for prudent decision making at all levels in the society. The entrepreneur must have a huge range outlook on the think business enthronization, examine the alternative uses of capital and account for inflation in proximo value of cash flows, and forecast by and bylife events and financial requirements and carry sensitivity and happen outline.These are highly technical areas of noesis that calls for expertise skills. Therefore this category of military rank holds out limitless opportunities and boundless circumstance for service and rewards for the controls, economists, valuers or appraisers. This playing field provides an analysis and spokesperson of the principles of feasibility and viability appraisals and highlights the essence of t he submit matter. It also brings into sharp focus the accountants crucial contri exceptions which have hitherto tended to be lost in wide diffusion1.1Background.The think is divided into two sections. Section one which comprises chapter 1,2 and 3 deals with the main basis, scope and methodological analysis of he research. peculiar(prenominal)ally, chapter two provides an evaluation of the suppositious concept of investment funds appraisal. Hence, the contributions of various writers with calculate to the concepts of feasibility and viability studies as well as the role of the accountant in that respect off are examined under the heading writings re hear. The second section comprises chapter 4 and 5, and focuses on feasibility and viability plate con on a applicative illustration of feasibility and viability case discover of a household cassava- amylum production.1.2Statement of the problemOne of the problems of a successful industrialization in the maturation countries is undoubtedly lack of salmagundiulation of a project in such a way that its potential profitability both from the public or private locating point whoremonger be estimated on a firm basis. According to Ezeanagu (199114). This self-assertion is evidently proved by the natural selection of the fittest rate of the national directorate of employ supported small scale enterprises in Nigeria which has been put at a unpolluted 15%. According to Uwakaneme (19801) this problem can be pinned on the tendency in Nigeria entrepreneurs to neglect thinking through their plans carefully in the beginning in row of feasibility and viability canvass before committing unparalleled funds and energy apart from scant(predicate) starting capital and shortage of masterly technical and managerial manpower.Many well(p) business ventures are abandoned after plunging in huge amounts of money because their occasion just embarked upon them in that they feel on that point is market demand and th ey could get comely funds to execute the project. According to Ughamadu 9199018) regrettably, as Uwakaneme (19803) puts it, many Nigerian businessmen see feasibility studies not as a vital part of their project but as an imposition and an absolute essential for fulfilling loan requirements or for attracting equity participation.Thus, the more embellished the report the better. Available evidence indicates that even trusted accountants, consultants prepare project reports and projections to pillow slip their clients requirements and earn their fees insensitive of the credibility to Olashore 919855), consequently, the proposals get rejected by the bankers, or divvy up the facilities granted, the business proprietors soon find themselves in trouble when they are faced with authorized life situations as distinct from the golden picture painted by the initial projections by the accountants.1.3Research aims1.To interpret the main techniques of appraisal commonly adopted for analyti cal purposes and to determine the reasonableness of such in practical situations. 2.To appraise the potential of feasibility and viability studies in successfully carrying out a project ideas. 3.To learn the general role of the accountant in the formation and development of business. 4.To identify the specific role of the accountant in feasibility and viability appraisals. 5.To illustrate the principles and applications of feasibility and viability studies suing a small scale cassava starch plant as a case studyMain objectiveSpecific objective1.4Research questions.Following from the problems identified in the problem statement as say above, the following fundamental questions have income imperious for this study 1.What are the underlying principles and substance of feasibility and viability appraisals? 2.What impact do feasibility and viability appraisals have on the survival o failure of new projects? 3.What is the role of a professional accountant in the dressing of credible feasibility and viability appraisals in entrap to avail avert project failure1.5Scope of the studyThis study does not brood much on the truth or otherwise of the failure of accountants to carry out their role in feasibility and viability appraisals but merely examines what that role should be using a case study. Hence, there is no hypothesis or any conclusion of such.Research works in Nigeria peculiarly those adopting interview approach, are beset with a lot of limitations which include mass illiteracy, shortage of reliable secondary data loss against the research himself and ensure secrecy. Many of these limitations were experient in the course of its study.The study was carried out mainly in Enugu although somewhat data were gathered in Lagos. Therefore, the case study may not be regarded as a fact accompli report for investment purposes as only a restrict investment has been conducted and a number of assumptions made.These limitations not withstanding it is believed th at the findings of the study could be useful and should form the basis for further studies on the subject.1.6significance of the studyIf a project is well suppose and thoroughly appraised, a good consume on the subsequent stages of the project will see to its goals being achieved. Appraisal involves a careful checking of the basic data, assumptions and methodology utilize in project preparation, an in-depth review of the work plan, cost estimates and proposed financing, an assessment of the projects organizational and management aspects, and finally the grimness of the financial, economic and social benefits expected from the project. On the basis of such an assessment, a judgement is reached as to whether the project is technically sound, financially justified and viable from the point of view of the economy as a whole.The object glass audiences of this study are students of accountancy in the tertiary educational institutions and all those raise in the field of project eval uation. Since there appears to be no existing books on the role of the accountant in feasibility and viability studies, this project attempts to till that falling out for the benefit of accounting students. It would also help young entrepreneurs and indeed the management of mild business to appreciate the necessity of feasibility and viability appraisal which will translate to the survival of their business which will in turn enhance the attainment of the government objective of rapid industrialization 1.7Limitation and delimitation of the study1.8DEFINITION OF TERMSThe following are the contextual definition of some terms utilise in the studyACCOUNTANT excogitateA project is the use of one or more scarce resources during specific time period for the purpose of producing some economic returns or output at a later time. A project is the consumption in the near approaching of scarce or at to the lowest degree limited resources in the hope of obtaining in return over a thirster is an optimum set in the investment oriented by means of which a defined continuation of human and corporeal resources is expected to cause a determined amount of economic and social development. According Nweze (198734)INVESTMENTAccording to SIR D.C Osuagwu (200331) investments are carried out primarily for maximizing an entities wealth and can be varied into Mechanization of accomplish where a firm wants to change its manual system of production to installation of a machine or expansion is a process. Investment is an economic activity intentional to increases, improve or maintain the fatty qualify of the existing stock of capital. According to Nweze (198734). NB project evaluation, investment analysis or appraisals are for the purpose of this study, interchangeable and therefore used interchangeably here.feasibleness AND VIABILITYFeasibility and viability have been explained in detail elsewhere in this study. But for the constitute purpose let it suffice that severally th e mean practicability and profitability